Simple SEO Factors that Make a Big Difference
From Lawrence Wiki
Gone are the days when search engine optimization was as easy as stuffing your content with your targeted keyword and getting it to the first page of the search engines. Today there's a lot more involved not only for making it to the top but also staying there. Some of these SEO factors are given below ...
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Keyword in the H1 tag: The heading tag that you have on your website is important in the eyes of Google, because it knows that the most important information goes in here. Having your keyword in the heading tag is something that will help you boost your site's ranking considerably because you're basically passing on the right information to Google as to what keyword you're aiming for. It's not necessary that the keyword should appear only in the beginning or the ending of the H1 tag - it could appear anywhere and still have an impact. You might be surprised by just how large the results you get from this one small (but vital) step can be. Anchor Text in External Links: When it comes to effective search engine optimization you should know that external link building happens to be the most important factor to focus on. If you have a large amount of good incoming links , you will have the chance to get a higher ranking than your competition. However, simply getting direct backlinks is not what you should be aiming for. Instead, you should concentrate on acquiring backlinks that have your keyword in the anchor text. This is a necessity because your keyword in the anchor text will alert the search engines to what your page should rank for. For example, if your niche keyword is dog training, then be certain that the anchor text for most of your incoming links will contain this important keyword. Now, you should also keep in mind that you should use different variations of your keyword phrase so that you don't send out any wrong signals to Google and the other search engines.
ALT Text With Images Helps You Rank: This is one of those factors that many people overlook, but can help with your rankings. Simply by putting in your targeted keyword in the ALT text field of any image you publish can help you rank for that term. Aside from the SEO benefits, having your keyword as the ALT text gives your image a precise meaning to any visitors who are looking at it. If you have multiple images on the page, don't be afraid to fill in the ALT text for each of them with your keyword.
These are small changes you can make but when they are made consistently they'll bring big results for your website's SEO rank results. Once you get the ranking you're looking for you're going to have to work steadily and consistently to make sure your ranking stays on top.
